NASUFUN

Ticketing & Social Application
UX/UI Design
Project Overview

NASUFUN is a ticketing and social mobile application that helps users finding suitable events and friends with similar interests.
This App launched on December 12, 2020.

My Role

This product was just a concept when I joined this project. I collaborated with another designer on user research, content strategy, wireframe, and visual design between March 2020 - December 2020.

Deliverables

User survey report, persona, journey map, sitemap, wireframe, prototype.

Tools

Google Forms, Xmind, Adobe Photoshops, Adobe XD, Sketch, InVision, InVision Studio

Problem Statement

Our operations staffs collect user feedback through offline and online event experiences. Basically, the following problems existed at that time:
· It is difficult for users to view events and place orders on the website using their mobile phones
· Users have fewer choices because the number of events is too small
· It is difficult to find people who can participate together when an event requires a certain number of people

Project Goals

· Solve users' pain points in viewing events, placing orders, etc. Bring users a better experience
· Let users connect with each other and find some like-minded friends
· Update the business model, which can cooperate with more merchants at the same time, increase the revenue

User Research
1. Surveys
A survey with 725 users who have participated in NASU events before was done using google form. The questions were based on demographics, habits, motivation, and frustration for users when finding events and participating in events. The responses were collected in the form of multiple-choice to get more insights at an early stage.
2. Personas
After getting insights from the surveys result and the user feedback I had a clear understanding of who my target users will be and created a persona. User persona will help me make better design decisions that will satisfy the user's needs.
3. Journey Mapping
Persona helps me concrete my target audience. After that, I want to use journey mapping to help me visualize the steps that users take in order to accomplish a goal. I can figure out the user's pain point in each step. During the process, I will analyze each step and see where the opportunity lies and how the user experience can be optimized.
Sitemap
Before starting wireframes design, we built several versions of sitemaps. We started with what features and content can solve the problems identified, and finally determined the version below. The more detailed we consider in this part, the more helpful it is to the design of the wireframe and the logic of the entire application.

Wireframe

This is the wireframe of the product I made. I only put the main wireframe and logic here. In this wireframes, I have made many modifications and tests to make sure that I will not make too many changes in the visual part.

Prototype

①

Users can browse various events on the homepage. In order to allow users to see different types of events, we adopted a vertical and horizontal viewing interface. This way is very suitable for the list form with many categories.

Considering that users may not be used to swiping left and right on the screen to view, they can also view by swiping up and down by tapping see all.
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In the event detail page, users can see the available time, what to bring to participate in the event, and some precautions. If the user doesn't have much interest in this event or is unable to participate for some reason, we also recommend events that they may like based on the user's preferences.

②

Location is also an important factor for users to choose to participate in an event. Users can switch the map mode on the homepage and select the appropriate event according to the location. They can also use the map to find the nearest event, such as a yoga class 3 miles away from their home.

③

Filter feature helps users quickly find event they want. They can choose indoor or outdoor events, in the pandemic era, online events have become more popular. In addition, users can also choose the category, price, time, etc.

④

This is the second main feature of this product. Users can share some experience of the event they participate in, and they can also interact with other users, such as like, collect, and make a comment of their posts. Sharing experience with others is the start of friendships.

⑤

Users can receive the likes and @ reminders from other people. And they can also chat with friends , like " Would you like going to yoga class together tonight?"

Reflection

As an event ticketing product, NASUFUN has a price advantage, but the number of events will be limited due to the mode of commercial operation. So after the app launched, we start to design the next version, adding a big feature that allows users to create events (business/individuals) by themselves, thereby increasing the number of events and giving users more choices.
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If I'm still working in the company, what I want to do most is to actually collect user feedback after the product is launched to further improve the product.
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Overall, I am so proud of I have this experience. During my graduate study, I was able to apply the knowledge learned on campus to practice, experienced a complete design process, and finally launched the product. I really appreciate my colleagues' help. This experience has made me grow a lot.

yumeng.yang001@gmail.com
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